Strategy, Experience, Creativity

The Dimension Difference

What are Lenticulars?

What does Lenticular mean?

Lenticular refers to a unique printing process that relies on a material composed of parallel rows of optical lenses that magnify and show to the human eye only a small portion of the image printed underneath. Images under each row of the lens are sliced up and interlaced in a controlled pattern, then printed at high resolution, creating an illusion of 3D, moving, or morphing images.

Are Lenticulars a type of hologram?

Holograms are produced by a completely different process. The end result is a shimmering 3D image on a thin plastic film, a feature seen on many credit cards and documents. Holograms are generally used for security purposes (because they are difficult to forge), but we are able to produce promotional holograms as well. Please contact us for details.

Can I do a 3D effect?

Yes! 3D and image flip are the most common Lenticular effects. Other options include motion, morph, zoom and animation, which may require special lenses and careful art set-up. In some cases, it's even possible to combine 3D with another effect.

What are the differences between the lenses?

The standard lens used is the 18 mil/75-line lens, which can be used for all the effects listed above. For higher resolution, stunningly deeper 3D or more fluid motion, there are more specialized lenses (e.g. 23 or 27 mil), which can be much more expensive in small quantities, but go down in cost for larger production runs. We will advise you as to the most appropriate lens based on your artwork and desired use.

What kind of art do I need?

Specifications vary by effect. As a general rule, any art has to be high-resolution. For a basic two-flip effect, we may be able to use JPEG files, if high enough in quality. Motion and 3D require layered Photoshop files with bleeds and a particular sequence. For detailed art specs, please review our Lenticular design guide.

How are Lenticulars used?

The main reason to use Lenticulars is to attract attention. As a bonus, they are often saved and shown to others. When used as direct mail pieces, they have been shown to exponentially increase response rates. No other tangible medium can convey morphing, motion or 3D effects, and Lenticulars are the ideal way to show how devices operate or show transformations over time.

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