Strategy, Experience, Creativity

The Dimension Difference

Lenticulars

Lenticular printing allows 2-dimensional printed pieces to display both depth and motion. (For more information see below and What Are Lenticulars?) Dimension offers a wide range of quality Lenticular products. Our extensive experience enables us to offer expert creative advice and design tips, ensuring the best possible results. We also offer some of the fastest production times in the industry.

Read more about available options and contact us for quotes, samples or more information.

Lenticular Examples

Here are a few examples of how we have helped clients achieve superior results with Lenticular printed items.

Technical Services
brochure covers

A multi-layer 3D effect for Northrup Grumman provides a rich and colorful entry to this major government contractor's annual capabilities booklet.

Counter Display for Nike
Sport Performance eyewear

To recreate the transition from cloudy skies through partial sun to full sunlight, the display depicts a runner in three outdoor scenes. As the runner moves, his eyeglasses darken dramatically, and the weather icons discretely embedded along the bottom change as well, to underscore the different environments. This project required a special large-format motion lens.

Skin care product promotion badge

A 3" square Lenticular featuring a new skin care product was outfitted with a safety-pin back and used as a badge by department store staff during the product roll-out. Using vertical lens orientation provided for a side-to-side image flip, attracting customer attention.

Fundraising Booklet Cover for a museum

For this project, we recommended a special 23 mil lens with a higher resolution. The result was a stunning combination of a 3D border, symbolizing the future groundbreaking for the renovated museum, with a center side-flip of the old museum and the artist rendition of what the new museum would look like.

College booster card

This three-image flip highlights athletics and school spirit to promote diverse offerings at a college. Part of the back imprint was a QR code that would take recipients directly to the college's website with a click of the smart phone.

Portfolio Diversification Ruler

This client specializes in patented technology that helps financial advisors gain a better understanding of portfolio diversification. To best illustrate this, we put a ruler on top, chose three representative graphics, and combined them with copy — Visualize, Optimize, Measure — that spelled out the strengths of this revolutionary software. After a quick turnaround, the piece was presented at an event for advisors, and the client was very pleased by its success.

Earth Pulse
education card

Using a five-phase motion of the earth on a star-studded space background, this card dramatically represented the Earth's oscillations after an earthquake.

What Are Lenticulars?

Lenticular refers to a unique printing process that creates an illusion of three-dimensional, moving, or morphing images. It relies on a material composed of parallel rows of optical lenses that magnify and show to the human eye only a small portion of the image printed underneath. Images under each row of the lens are sliced up and interlaced in a controlled pattern, then printed at high resolution.

Note that lenticular items, especially 3-D, are often confused with holograms, which are produced through a completely different process. For more information about lenticulars and holograms, see our Lenticular FAQs or contact us directly.

Lenticular Effects

To achieve 3D effects, the image is constructed so it presents a slightly different view of the print to each eye, replicating the natural parallax effect that allows us depth perception. This requires that the lenses be aligned vertically. For this reason, when 3D images are combined with other Lenticular effects, you need to move the piece side-to-side for the other effect to be visible.

Flip Lenticulars consist of two images ("phases") printed on one product. Horizontally aligned lenses focus on one or the other as the view shifts from top to bottom. It is possible to have elements included in both images, so they are always visible.

Morph/motion effects are similar to flips, but consist of multiple images phased in a sequential order, to create an illusion of movement (motion/animation), transformation (morph), or an increase/decrease in size (zoom). These designs use a common background, with only certain elements changing in each frame.

Only a fraction of the Lenticular items available are listed on this site. Please inquire for your specific needs; we will gladly provide sample kits showcasing our superior print quality, free of charge to qualified customers.

In addition to the basic 18 mil 75 lpi lens, we offer other options better suited to extra-deep 3D effects or extreme morph/motion.

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